Win the SEO War — Launch a Learning Center
Mark Maunder of Wordfence, had an idea: he said if we want to improve Domain Authority, let's share our knowledge with everyone for free.
We told him, that meaningful, useful, relevant and transparent was how Google builds its algorithms. So we built one.
Updating A Brand Drives Traffic
This isn't an anecdote.
Branding experts will tell you all day that anecdotally
updating your brand will help drive traffic and sales.
Data-driven companies such as Wordfence don't like gut feel and anecdotes.
Funny thing: Once we updated the brand, traffic and sales rose exponentially.
Old Brand Identity
New Brand Identity
The power of searchable and downloadable infographics
People want to know how WordPress Security works, so they search those terms quite a bit.
We built Wordfence an infographic two ways: downloadable pdf to be incredibly useful, and into a webpage to be incredibly searchable. The result is traffic.
Some people simply prefer video
It's important to sell your brand story and value proposition in multiple ways. Animated explainer videos are one of the most captivating.
Relevant useful content just gets found
A great way to kill two birds with one stone, is to do a yearly survey of the space.
Editors and purchasers just want to know what's going on. We built the 2015 Wordfence WordPress Security Survey,
then posted the results online for everyone to see. Traffic is high to the survey, and trust went through the ceiling.